301 C
PANTONE 301-C TCX
Pantone 301 C is HEX #004B87, RGB 0, 75, 135, and about CMYK 100, 44, 0, 47. It is a dark, vivid cool blue color. The best text color on it is white at 8.91:1.
| Family | Blue |
|---|---|
| Temperature | Cool |
| Lightness | Dark |
| Saturation | Vivid |
| Associations | trust, stability and focus |
Color values and code
Values
| HEX | #004B87 | |
|---|---|---|
| HEX without # | 004B87 | |
| RGB | 0, 75, 135 | |
| RGB percent | 0.0%, 29.4%, 52.9% | |
| CMYK | 100, 44, 0, 47 | |
| HSL | 207, 100%, 26% | |
| HSV | 207, 100%, 53% | |
| LAB | 31.3, 4.6, -39.0 | |
| LCH | 31.3, 39.3, 276.7 | |
| Decimal | 19335 |
Code snippets
| CSS variable | --pantone-301-c: #004B87; | |
|---|---|---|
| CSS color | color: #004B87; | |
| Tailwind | 'pantone-301-c': '#004B87' | |
| SwiftUI | Color(red: 0.000, green: 0.294, blue: 0.529) | |
| Android XML | <color name="pantone_301_c">#004B87</color> | |
| Flutter | Color(0xFF004B87) | |
| JSON | {"slug":"301-c","name":"301 C","hex":"#004B87"} |
Shades and tints
Eleven steps from near white to near black. The 500 step is 301 C. Click a step to copy its HEX.
Color harmonies
Each harmony rotates the hue of 301 C and returns the nearest Pantone color, with its Delta E.
Complementary
Split-complementary
Analogous
Triadic
Accessibility
The best text color on 301 C is white, with a contrast ratio of 8.91:1. WCAG AA asks for 4.5:1 on body text and 3:1 on large text.
| Pair | Ratio | AA text | AA large | AAA text |
|---|---|---|---|---|
| #004B87 on white | 8.91:1 | Pass | Pass | Pass |
| #004B87 on black | 2.36:1 | Fail | Fail | Fail |
| White on #004B87 | 8.91:1 | Pass | Pass | Pass |
| Black on #004B87 | 2.36:1 | Fail | Fail | Fail |
Color vision simulation
Approximate simulations of how the color may look with common types of color blindness.
In use
Text on 301 C
8.91:1
301 C on white
8.91:1
301 C on near black
2.12:1
Printing and Pantone matching
301 C is built here as C100 M44 Y0 K47. This color is highly saturated, so a CMYK build usually looks duller than the spot ink. Use the spot ink when accuracy matters. On uncoated paper expect it to look a little lighter and less saturated than on coated stock.
| CMYK build | C100 M44 Y0 K47 |
|---|---|
| Total ink | 192% |
| Ink note | Within the roughly 300% limit many printers use. |
Screen values approximate the printed ink. Verify against a physical Pantone guide before production.
Similar Pantone colors
More blue colors
Questions about 301 C
What is the HEX code for Pantone 301 C?
HEX #004B87, equivalent to RGB 0, 75, 135. Pantone defines the color as an ink, so treat HEX as an approximation.
What is the CMYK value of Pantone 301 C?
A process build of C100 M44 Y0 K47. This color is highly saturated, so a CMYK build usually looks duller than the spot ink. Use the spot ink when accuracy matters.
Is Pantone 301 C a warm or cool color?
It is a cool color, dark and vivid, with a hue of 207 degrees.
What text color works on Pantone 301 C?
Use white text. It gives a contrast ratio of 8.91:1, passing WCAG AA for body text.