696 C
PANTONE 696-C TCX
Pantone 696 C is HEX #984857, RGB 152, 72, 87, and about CMYK 0, 53, 43, 40. It is a dark, moderate warm red color. The best text color on it is white at 6.18:1.
| Family | Red |
|---|---|
| Temperature | Warm |
| Lightness | Dark |
| Saturation | Moderate |
| Associations | energy, urgency and appetite |
Color values and code
Values
| HEX | #984857 | |
|---|---|---|
| HEX without # | 984857 | |
| RGB | 152, 72, 87 | |
| RGB percent | 59.6%, 28.2%, 34.1% | |
| CMYK | 0, 53, 43, 40 | |
| HSL | 349, 36%, 44% | |
| HSV | 349, 53%, 60% | |
| LAB | 41.2, 35.0, 7.1 | |
| LCH | 41.2, 35.7, 11.5 | |
| Decimal | 9979991 |
Code snippets
| CSS variable | --pantone-696-c: #984857; | |
|---|---|---|
| CSS color | color: #984857; | |
| Tailwind | 'pantone-696-c': '#984857' | |
| SwiftUI | Color(red: 0.596, green: 0.282, blue: 0.341) | |
| Android XML | <color name="pantone_696_c">#984857</color> | |
| Flutter | Color(0xFF984857) | |
| JSON | {"slug":"696-c","name":"696 C","hex":"#984857"} |
Shades and tints
Eleven steps from near white to near black. The 500 step is 696 C. Click a step to copy its HEX.
Color harmonies
Each harmony rotates the hue of 696 C and returns the nearest Pantone color, with its Delta E.
Complementary
Split-complementary
Analogous
Triadic
Accessibility
The best text color on 696 C is white, with a contrast ratio of 6.18:1. WCAG AA asks for 4.5:1 on body text and 3:1 on large text.
| Pair | Ratio | AA text | AA large | AAA text |
|---|---|---|---|---|
| #984857 on white | 6.18:1 | Pass | Pass | Fail |
| #984857 on black | 3.40:1 | Fail | Pass | Fail |
| White on #984857 | 6.18:1 | Pass | Pass | Fail |
| Black on #984857 | 3.40:1 | Fail | Pass | Fail |
Color vision simulation
Approximate simulations of how the color may look with common types of color blindness.
In use
Text on 696 C
6.18:1
696 C on white
6.18:1
696 C on near black
3.06:1
Printing and Pantone matching
696 C is built here as C0 M53 Y43 K40. This color sits in a range that CMYK usually reproduces well, but proof it on your stock. On uncoated paper expect it to look a little lighter and less saturated than on coated stock.
| CMYK build | C0 M53 Y43 K40 |
|---|---|
| Total ink | 136% |
| Ink note | Within the roughly 300% limit many printers use. |
Screen values approximate the printed ink. Verify against a physical Pantone guide before production.
Similar Pantone colors
More red colors
Questions about 696 C
What is the HEX code for Pantone 696 C?
HEX #984857, equivalent to RGB 152, 72, 87. Pantone defines the color as an ink, so treat HEX as an approximation.
What is the CMYK value of Pantone 696 C?
A process build of C0 M53 Y43 K40. This color sits in a range that CMYK usually reproduces well, but proof it on your stock.
Is Pantone 696 C a warm or cool color?
It is a warm color, dark and moderate, with a hue of 349 degrees.
What text color works on Pantone 696 C?
Use white text. It gives a contrast ratio of 6.18:1, passing WCAG AA for body text.