701 C
PANTONE 701-C TCX
Pantone 701 C is HEX #E68699, RGB 230, 134, 153, and about CMYK 0, 42, 33, 10. It is a light, moderate warm red color. The best text color on it is black at 8.23:1.
| Family | Red |
|---|---|
| Temperature | Warm |
| Lightness | Light |
| Saturation | Moderate |
| Associations | energy, urgency and appetite |
Color values and code
Values
| HEX | #E68699 | |
|---|---|---|
| HEX without # | E68699 | |
| RGB | 230, 134, 153 | |
| RGB percent | 90.2%, 52.5%, 60.0% | |
| CMYK | 0, 42, 33, 10 | |
| HSL | 348, 66%, 71% | |
| HSV | 348, 42%, 90% | |
| LAB | 66.7, 38.9, 6.0 | |
| LCH | 66.7, 39.3, 8.7 | |
| Decimal | 15107737 |
Code snippets
| CSS variable | --pantone-701-c: #E68699; | |
|---|---|---|
| CSS color | color: #E68699; | |
| Tailwind | 'pantone-701-c': '#E68699' | |
| SwiftUI | Color(red: 0.902, green: 0.525, blue: 0.600) | |
| Android XML | <color name="pantone_701_c">#E68699</color> | |
| Flutter | Color(0xFFE68699) | |
| JSON | {"slug":"701-c","name":"701 C","hex":"#E68699"} |
Shades and tints
Eleven steps from near white to near black. The 500 step is 701 C. Click a step to copy its HEX.
Color harmonies
Each harmony rotates the hue of 701 C and returns the nearest Pantone color, with its Delta E.
Complementary
Split-complementary
Analogous
Triadic
Accessibility
The best text color on 701 C is black, with a contrast ratio of 8.23:1. WCAG AA asks for 4.5:1 on body text and 3:1 on large text.
| Pair | Ratio | AA text | AA large | AAA text |
|---|---|---|---|---|
| #E68699 on white | 2.55:1 | Fail | Fail | Fail |
| #E68699 on black | 8.23:1 | Pass | Pass | Pass |
| White on #E68699 | 2.55:1 | Fail | Fail | Fail |
| Black on #E68699 | 8.23:1 | Pass | Pass | Pass |
Color vision simulation
Approximate simulations of how the color may look with common types of color blindness.
In use
Text on 701 C
8.23:1
701 C on white
2.55:1
701 C on near black
7.40:1
Printing and Pantone matching
701 C is built here as C0 M42 Y33 K10. This color sits in a range that CMYK usually reproduces well, but proof it on your stock. On uncoated paper expect it to look a little lighter and less saturated than on coated stock.
| CMYK build | C0 M42 Y33 K10 |
|---|---|
| Total ink | 85% |
| Ink note | Within the roughly 300% limit many printers use. |
Screen values approximate the printed ink. Verify against a physical Pantone guide before production.
Similar Pantone colors
More red colors
Questions about 701 C
What is the HEX code for Pantone 701 C?
HEX #E68699, equivalent to RGB 230, 134, 153. Pantone defines the color as an ink, so treat HEX as an approximation.
What is the CMYK value of Pantone 701 C?
A process build of C0 M42 Y33 K10. This color sits in a range that CMYK usually reproduces well, but proof it on your stock.
Is Pantone 701 C a warm or cool color?
It is a warm color, light and moderate, with a hue of 348 degrees.
What text color works on Pantone 701 C?
Use black text. It gives a contrast ratio of 8.23:1, passing WCAG AA for body text.