704 C
PANTONE 704-C TCX
Pantone 704 C is HEX #9E2B2F, RGB 158, 43, 47, and about CMYK 0, 73, 70, 38. It is a dark, moderate warm red color. The best text color on it is white at 7.39:1.
| Family | Red |
|---|---|
| Temperature | Warm |
| Lightness | Dark |
| Saturation | Moderate |
| Associations | energy, urgency and appetite |
Color values and code
Values
| HEX | #9E2B2F | |
|---|---|---|
| HEX without # | 9E2B2F | |
| RGB | 158, 43, 47 | |
| RGB percent | 62.0%, 16.9%, 18.4% | |
| CMYK | 0, 73, 70, 38 | |
| HSL | 358, 57%, 39% | |
| HSV | 358, 73%, 62% | |
| LAB | 36.4, 47.3, 25.8 | |
| LCH | 36.4, 53.9, 28.6 | |
| Decimal | 10365743 |
Code snippets
| CSS variable | --pantone-704-c: #9E2B2F; | |
|---|---|---|
| CSS color | color: #9E2B2F; | |
| Tailwind | 'pantone-704-c': '#9E2B2F' | |
| SwiftUI | Color(red: 0.620, green: 0.169, blue: 0.184) | |
| Android XML | <color name="pantone_704_c">#9E2B2F</color> | |
| Flutter | Color(0xFF9E2B2F) | |
| JSON | {"slug":"704-c","name":"704 C","hex":"#9E2B2F"} |
Shades and tints
Eleven steps from near white to near black. The 500 step is 704 C. Click a step to copy its HEX.
Color harmonies
Each harmony rotates the hue of 704 C and returns the nearest Pantone color, with its Delta E.
Complementary
Split-complementary
Analogous
Triadic
Accessibility
The best text color on 704 C is white, with a contrast ratio of 7.39:1. WCAG AA asks for 4.5:1 on body text and 3:1 on large text.
| Pair | Ratio | AA text | AA large | AAA text |
|---|---|---|---|---|
| #9E2B2F on white | 7.39:1 | Pass | Pass | Pass |
| #9E2B2F on black | 2.84:1 | Fail | Fail | Fail |
| White on #9E2B2F | 7.39:1 | Pass | Pass | Pass |
| Black on #9E2B2F | 2.84:1 | Fail | Fail | Fail |
Color vision simulation
Approximate simulations of how the color may look with common types of color blindness.
In use
Text on 704 C
7.39:1
704 C on white
7.39:1
704 C on near black
2.55:1
Printing and Pantone matching
704 C is built here as C0 M73 Y70 K38. This color sits in a range that CMYK usually reproduces well, but proof it on your stock. On uncoated paper expect it to look a little lighter and less saturated than on coated stock.
| CMYK build | C0 M73 Y70 K38 |
|---|---|
| Total ink | 181% |
| Ink note | Within the roughly 300% limit many printers use. |
Screen values approximate the printed ink. Verify against a physical Pantone guide before production.
Similar Pantone colors
More red colors
Questions about 704 C
What is the HEX code for Pantone 704 C?
HEX #9E2B2F, equivalent to RGB 158, 43, 47. Pantone defines the color as an ink, so treat HEX as an approximation.
What is the CMYK value of Pantone 704 C?
A process build of C0 M73 Y70 K38. This color sits in a range that CMYK usually reproduces well, but proof it on your stock.
Is Pantone 704 C a warm or cool color?
It is a warm color, dark and moderate, with a hue of 358 degrees.
What text color works on Pantone 704 C?
Use white text. It gives a contrast ratio of 7.39:1, passing WCAG AA for body text.