718 C
PANTONE 718-C TCX
Pantone 718 C is HEX #BE4D00, RGB 190, 77, 0, and about CMYK 0, 59, 100, 25. It is a dark, vivid warm brown color. The best text color on it is white at 4.94:1.
| Family | Brown |
|---|---|
| Temperature | Warm |
| Lightness | Dark |
| Saturation | Vivid |
| Associations | groundedness, warmth and reliability |
Color values and code
Values
| HEX | #BE4D00 | |
|---|---|---|
| HEX without # | BE4D00 | |
| RGB | 190, 77, 0 | |
| RGB percent | 74.5%, 30.2%, 0.0% | |
| CMYK | 0, 59, 100, 25 | |
| HSL | 24, 100%, 37% | |
| HSV | 24, 100%, 75% | |
| LAB | 47.3, 42.7, 57.5 | |
| LCH | 47.3, 71.6, 53.4 | |
| Decimal | 12471552 |
Code snippets
| CSS variable | --pantone-718-c: #BE4D00; | |
|---|---|---|
| CSS color | color: #BE4D00; | |
| Tailwind | 'pantone-718-c': '#BE4D00' | |
| SwiftUI | Color(red: 0.745, green: 0.302, blue: 0.000) | |
| Android XML | <color name="pantone_718_c">#BE4D00</color> | |
| Flutter | Color(0xFFBE4D00) | |
| JSON | {"slug":"718-c","name":"718 C","hex":"#BE4D00"} |
Shades and tints
Eleven steps from near white to near black. The 500 step is 718 C. Click a step to copy its HEX.
Color harmonies
Each harmony rotates the hue of 718 C and returns the nearest Pantone color, with its Delta E.
Complementary
Split-complementary
Analogous
Triadic
Accessibility
The best text color on 718 C is white, with a contrast ratio of 4.94:1. WCAG AA asks for 4.5:1 on body text and 3:1 on large text.
| Pair | Ratio | AA text | AA large | AAA text |
|---|---|---|---|---|
| #BE4D00 on white | 4.94:1 | Pass | Pass | Fail |
| #BE4D00 on black | 4.25:1 | Fail | Pass | Fail |
| White on #BE4D00 | 4.94:1 | Pass | Pass | Fail |
| Black on #BE4D00 | 4.25:1 | Fail | Pass | Fail |
Color vision simulation
Approximate simulations of how the color may look with common types of color blindness.
In use
Text on 718 C
4.94:1
718 C on white
4.94:1
718 C on near black
3.82:1
Printing and Pantone matching
718 C is built here as C0 M59 Y100 K25. This color is highly saturated, so a CMYK build usually looks duller than the spot ink. Use the spot ink when accuracy matters. On uncoated paper expect it to look a little lighter and less saturated than on coated stock.
| CMYK build | C0 M59 Y100 K25 |
|---|---|
| Total ink | 185% |
| Ink note | Within the roughly 300% limit many printers use. |
Screen values approximate the printed ink. Verify against a physical Pantone guide before production.
Similar Pantone colors
More brown colors
Questions about 718 C
What is the HEX code for Pantone 718 C?
HEX #BE4D00, equivalent to RGB 190, 77, 0. Pantone defines the color as an ink, so treat HEX as an approximation.
What is the CMYK value of Pantone 718 C?
A process build of C0 M59 Y100 K25. This color is highly saturated, so a CMYK build usually looks duller than the spot ink. Use the spot ink when accuracy matters.
Is Pantone 718 C a warm or cool color?
It is a warm color, dark and vivid, with a hue of 24 degrees.
What text color works on Pantone 718 C?
Use white text. It gives a contrast ratio of 4.94:1, passing WCAG AA for body text.