724 C
PANTONE 724-C TCX
Pantone 724 C is HEX #934D11, RGB 147, 77, 17, and about CMYK 0, 48, 88, 42. It is a dark, vivid warm brown color. The best text color on it is white at 6.34:1.
| Family | Brown |
|---|---|
| Temperature | Warm |
| Lightness | Dark |
| Saturation | Vivid |
| Associations | groundedness, warmth and reliability |
Color values and code
Values
| HEX | #934D11 | |
|---|---|---|
| HEX without # | 934D11 | |
| RGB | 147, 77, 17 | |
| RGB percent | 57.6%, 30.2%, 6.7% | |
| CMYK | 0, 48, 88, 42 | |
| HSL | 28, 79%, 32% | |
| HSV | 28, 88%, 58% | |
| LAB | 40.5, 25.4, 44.8 | |
| LCH | 40.5, 51.5, 60.4 | |
| Decimal | 9653521 |
Code snippets
| CSS variable | --pantone-724-c: #934D11; | |
|---|---|---|
| CSS color | color: #934D11; | |
| Tailwind | 'pantone-724-c': '#934D11' | |
| SwiftUI | Color(red: 0.576, green: 0.302, blue: 0.067) | |
| Android XML | <color name="pantone_724_c">#934D11</color> | |
| Flutter | Color(0xFF934D11) | |
| JSON | {"slug":"724-c","name":"724 C","hex":"#934D11"} |
Shades and tints
Eleven steps from near white to near black. The 500 step is 724 C. Click a step to copy its HEX.
Color harmonies
Each harmony rotates the hue of 724 C and returns the nearest Pantone color, with its Delta E.
Complementary
Split-complementary
Analogous
Accessibility
The best text color on 724 C is white, with a contrast ratio of 6.34:1. WCAG AA asks for 4.5:1 on body text and 3:1 on large text.
| Pair | Ratio | AA text | AA large | AAA text |
|---|---|---|---|---|
| #934D11 on white | 6.34:1 | Pass | Pass | Fail |
| #934D11 on black | 3.31:1 | Fail | Pass | Fail |
| White on #934D11 | 6.34:1 | Pass | Pass | Fail |
| Black on #934D11 | 3.31:1 | Fail | Pass | Fail |
Color vision simulation
Approximate simulations of how the color may look with common types of color blindness.
In use
Text on 724 C
6.34:1
724 C on white
6.34:1
724 C on near black
2.98:1
Printing and Pantone matching
724 C is built here as C0 M48 Y88 K42. This color is highly saturated, so a CMYK build usually looks duller than the spot ink. Use the spot ink when accuracy matters. On uncoated paper expect it to look a little lighter and less saturated than on coated stock.
| CMYK build | C0 M48 Y88 K42 |
|---|---|
| Total ink | 178% |
| Ink note | Within the roughly 300% limit many printers use. |
Screen values approximate the printed ink. Verify against a physical Pantone guide before production.
Similar Pantone colors
More brown colors
Questions about 724 C
What is the HEX code for Pantone 724 C?
HEX #934D11, equivalent to RGB 147, 77, 17. Pantone defines the color as an ink, so treat HEX as an approximation.
What is the CMYK value of Pantone 724 C?
A process build of C0 M48 Y88 K42. This color is highly saturated, so a CMYK build usually looks duller than the spot ink. Use the spot ink when accuracy matters.
Is Pantone 724 C a warm or cool color?
It is a warm color, dark and vivid, with a hue of 28 degrees.
What text color works on Pantone 724 C?
Use white text. It gives a contrast ratio of 6.34:1, passing WCAG AA for body text.