7440 C
PANTONE 7440-C TCX
Pantone 7440 C is HEX #A277A6, RGB 162, 119, 166, and about CMYK 2, 28, 0, 35. It is a medium, muted balanced purple color. The best text color on it is black at 5.73:1.
| Family | Purple |
|---|---|
| Temperature | Balanced |
| Lightness | Medium |
| Saturation | Muted |
| Associations | creativity, luxury and imagination |
Color values and code
Values
| HEX | #A277A6 | |
|---|---|---|
| HEX without # | A277A6 | |
| RGB | 162, 119, 166 | |
| RGB percent | 63.5%, 46.7%, 65.1% | |
| CMYK | 2, 28, 0, 35 | |
| HSL | 295, 21%, 56% | |
| HSV | 295, 28%, 65% | |
| LAB | 55.7, 25.1, -18.6 | |
| LCH | 55.7, 31.2, 323.5 | |
| Decimal | 10647462 |
Code snippets
| CSS variable | --pantone-7440-c: #A277A6; | |
|---|---|---|
| CSS color | color: #A277A6; | |
| Tailwind | 'pantone-7440-c': '#A277A6' | |
| SwiftUI | Color(red: 0.635, green: 0.467, blue: 0.651) | |
| Android XML | <color name="pantone_7440_c">#A277A6</color> | |
| Flutter | Color(0xFFA277A6) | |
| JSON | {"slug":"7440-c","name":"7440 C","hex":"#A277A6"} |
Shades and tints
Eleven steps from near white to near black. The 500 step is 7440 C. Click a step to copy its HEX.
Color harmonies
Each harmony rotates the hue of 7440 C and returns the nearest Pantone color, with its Delta E.
Complementary
Split-complementary
Analogous
Triadic
Accessibility
The best text color on 7440 C is black, with a contrast ratio of 5.73:1. WCAG AA asks for 4.5:1 on body text and 3:1 on large text.
| Pair | Ratio | AA text | AA large | AAA text |
|---|---|---|---|---|
| #A277A6 on white | 3.67:1 | Fail | Pass | Fail |
| #A277A6 on black | 5.73:1 | Pass | Pass | Fail |
| White on #A277A6 | 3.67:1 | Fail | Pass | Fail |
| Black on #A277A6 | 5.73:1 | Pass | Pass | Fail |
Color vision simulation
Approximate simulations of how the color may look with common types of color blindness.
In use
Text on 7440 C
5.73:1
7440 C on white
3.67:1
7440 C on near black
5.15:1
Printing and Pantone matching
7440 C is built here as C2 M28 Y0 K35. This color sits in a range that CMYK usually reproduces well, but proof it on your stock. On uncoated paper expect it to look a little lighter and less saturated than on coated stock.
| CMYK build | C2 M28 Y0 K35 |
|---|---|
| Total ink | 66% |
| Ink note | Within the roughly 300% limit many printers use. |
Screen values approximate the printed ink. Verify against a physical Pantone guide before production.
Similar Pantone colors
More purple colors
Questions about 7440 C
What is the HEX code for Pantone 7440 C?
HEX #A277A6, equivalent to RGB 162, 119, 166. Pantone defines the color as an ink, so treat HEX as an approximation.
What is the CMYK value of Pantone 7440 C?
A process build of C2 M28 Y0 K35. This color sits in a range that CMYK usually reproduces well, but proof it on your stock.
Is Pantone 7440 C a warm or cool color?
It is a balanced color, medium and muted, with a hue of 295 degrees.
What text color works on Pantone 7440 C?
Use black text. It gives a contrast ratio of 5.73:1, passing WCAG AA for body text.