7696 C
PANTONE 7696-C TCX
Pantone 7696 C is HEX #6399AE, RGB 99, 153, 174, and about CMYK 43, 12, 0, 32. It is a medium, muted cool blue color. The best text color on it is black at 6.70:1.
| Family | Blue |
|---|---|
| Temperature | Cool |
| Lightness | Medium |
| Saturation | Muted |
| Associations | trust, stability and focus |
Color values and code
Values
| HEX | #6399AE | |
|---|---|---|
| HEX without # | 6399AE | |
| RGB | 99, 153, 174 | |
| RGB percent | 38.8%, 60.0%, 68.2% | |
| CMYK | 43, 12, 0, 32 | |
| HSL | 197, 32%, 54% | |
| HSV | 197, 43%, 68% | |
| LAB | 60.3, -12.2, -16.6 | |
| LCH | 60.3, 20.6, 233.6 | |
| Decimal | 6527406 |
Code snippets
| CSS variable | --pantone-7696-c: #6399AE; | |
|---|---|---|
| CSS color | color: #6399AE; | |
| Tailwind | 'pantone-7696-c': '#6399AE' | |
| SwiftUI | Color(red: 0.388, green: 0.600, blue: 0.682) | |
| Android XML | <color name="pantone_7696_c">#6399AE</color> | |
| Flutter | Color(0xFF6399AE) | |
| JSON | {"slug":"7696-c","name":"7696 C","hex":"#6399AE"} |
Shades and tints
Eleven steps from near white to near black. The 500 step is 7696 C. Click a step to copy its HEX.
Color harmonies
Each harmony rotates the hue of 7696 C and returns the nearest Pantone color, with its Delta E.
Complementary
Split-complementary
Analogous
Triadic
Accessibility
The best text color on 7696 C is black, with a contrast ratio of 6.70:1. WCAG AA asks for 4.5:1 on body text and 3:1 on large text.
| Pair | Ratio | AA text | AA large | AAA text |
|---|---|---|---|---|
| #6399AE on white | 3.14:1 | Fail | Pass | Fail |
| #6399AE on black | 6.70:1 | Pass | Pass | Fail |
| White on #6399AE | 3.14:1 | Fail | Pass | Fail |
| Black on #6399AE | 6.70:1 | Pass | Pass | Fail |
Color vision simulation
Approximate simulations of how the color may look with common types of color blindness.
In use
Text on 7696 C
6.70:1
7696 C on white
3.14:1
7696 C on near black
6.02:1
Printing and Pantone matching
7696 C is built here as C43 M12 Y0 K32. This color sits in a range that CMYK usually reproduces well, but proof it on your stock. On uncoated paper expect it to look a little lighter and less saturated than on coated stock.
| CMYK build | C43 M12 Y0 K32 |
|---|---|
| Total ink | 87% |
| Ink note | Within the roughly 300% limit many printers use. |
Screen values approximate the printed ink. Verify against a physical Pantone guide before production.
Similar Pantone colors
More blue colors
Questions about 7696 C
What is the HEX code for Pantone 7696 C?
HEX #6399AE, equivalent to RGB 99, 153, 174. Pantone defines the color as an ink, so treat HEX as an approximation.
What is the CMYK value of Pantone 7696 C?
A process build of C43 M12 Y0 K32. This color sits in a range that CMYK usually reproduces well, but proof it on your stock.
Is Pantone 7696 C a warm or cool color?
It is a cool color, medium and muted, with a hue of 197 degrees.
What text color works on Pantone 7696 C?
Use black text. It gives a contrast ratio of 6.70:1, passing WCAG AA for body text.