Pantone Color of the Year 2023
The Pantone Color of the Year 2023 is Viva Magenta (18-1750). Its HEX approximation is #BE3455. A vivid crimson-magenta that Pantone framed as a color of strength, joy, and unapologetic self-expression.
About Viva Magenta
A vivid crimson-magenta that Pantone framed as a color of strength, joy, and unapologetic self-expression.
Pantone announced Viva Magenta as its Color of the Year 2023 in December 2022, following the program's annual cadence. The announcement placed the shade within the broader cultural conversation of the year — from fashion and interiors to graphics and packaging — and was accompanied by coordinated product releases from partner brands who had pre-adopted the color. Like every Pantone Color of the Year, Viva Magenta is a TCX reference (18-1750) rather than a Solid Coated (C) code, reflecting the program's textile-focused selection framework.
In practical design terms, Viva Magenta translates to a screen HEX of #BE3455 and a CMYK print approximation of 0/73/55/25. The precise printed result depends on paper, ink, and proof conditions. For brand-critical work that references Viva Magenta, the safest approach is to specify the 18-1750 TCX reference directly to your printer or textile supplier, and to verify with a printed proof on the target stock before committing to production.
Closest Solid Coated match
If you need to reproduce Viva Magenta with a Solid Coated (C) reference, the closest match in our catalog is 4070 C (#B53B50), with a perceptual difference of ΔE 2000 = 2.40. This is a very close match — suitable for most print reproduction needs.
Frequently asked questions
What is the Pantone Color of the Year 2023?
The Pantone Color of the Year 2023 is Viva Magenta (18-1750). Pantone announced it as the shade that its Color of the Year Committee believed would best reflect the cultural mood and design trends of 2023. Its HEX approximation is #BE3455.
What is the HEX code for Viva Magenta?
Viva Magenta is a Pantone TCX reference (18-1750), not a HEX color. Its closest screen approximation is #BE3455 in the sRGB color space, with RGB channels 190, 52, 85 and CMYK print approximation 0/73/55/25. These values are approximations and should not be treated as authoritative — the Pantone code is the actual specification.
What Pantone Solid Coated code is closest to Viva Magenta?
The closest match in our Solid Coated catalog to Viva Magenta (18-1750) is 4070 C at #B53B50, with a perceptual difference of approximately ΔE 2000 = 2.40. This is a very close match and is likely suitable for print reproduction.
How do I use Viva Magenta in my design?
For digital design, use the HEX value #BE3455 — it will render correctly across browsers. For print design, specify the Pantone TCX reference 18-1750 to your printer, or convert to the closest Solid Coated (C) code (4070 C). For textile and fashion applications, the TCX code itself is the standard — no conversion is necessary if your manufacturer works with Pantone textile references.